Marketing is one of the most effective tools companies have in their toolbox. Companies are able to take small differences between their product and a competitors', whether advantageous or otherwise, and spin it in such a way that takes customer mind share. Companies frequently perceived as "higher-end" are particularly good at using their marketing in ways that promote that fashionability of their products--and Apple, Lexus, and Starbucks are among the best-known examples.
Jimmy Kimmel Live! did an experiment to see if customers could 'tell the difference' between two identical cups of coffee, simply by telling the customers that the customers that one was 'premium'.
How could advertising and customer bias affect our decisions as educators and as technological advisors in education?
Source: The Consumerist
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